Guiding Smarter Interactions in Healthcare

April 26, 2012

Source: , accessed 25APR12


Highlights from this ‘education marketing’ paper include:

The healthcare industry is undergoing massive transformation around the globe. From a customer-care perspective, consumers are demanding more control over their own health, and there is a growing awareness of risks and adverse events with higher expectations of care and service quality. But while expectations are rising, the industry lags in “customer service.”

According to Harry Reynolds, “Healthcare is now focused on providing care holistically, and all the incentives are built to encourage that the information flows seamlessly amongst the professionals involved. Providers and organizations will be expected to work proactively together to ensure that the patient has a more unified experience.”


Experts estimate that more than 50% of U.S. Medicare beneficiaries have multiple chronic conditions such as diabetes, arthritis, hypertension and kidney disease – while the Australian demographic differs because Aus. Medicare is universal, the proportion of chronic disease sufferers is still high due to our ageing (and up-sizing) population.


Advantages of a proactive approach to healthcare include:

  • Healthcare Advocacy: planned followup to improve patient recovery or compliance with investigations
  • Home Healthcare and Hospice Services: supporting day surgery procedures, or management of complex/ chronic conditions in the home
  • Third-Party Administration: decision-support and proess automation shorten training time and improve consistency and accuracy of service – enabling use of external staff without compromising internal standards

For further information relating to trends in healthcare, please see or email


Sender: Perioperative Solutions Pty Ltd, ACN 149 623 950


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Posted in Blog by Douglas Fahlbusch